ABOUT SOJONES.COM / SOJONES MAGAZINE

SoJones.com was the 1st Urban & Hip-Hop Fashion focused web site on-line. Today, the #1 google return for the search phrase "Urban Fashion", SoJones is still the leader for news on all brands of Urban & Hip Hop Fashions with much change coming in 2007.

The fashion forum, found at Forum.SoJones.com, is one of the most popular fashion forums on-line. Founded in 2001 by Rodrick Rainey, So Jones was actually registered as URB1 when originally established. The founder dug through different resources for a more fitting title than URB1 in 2006, that would get across the idea of fashion.

Whether having to create a new word or making usage of something existant through webster, the So Jones founder and staff began plotting. Names were created and terms were thought of by the group. Input was also taken from the already active site members.

"Keeping Up With the Joneses," a phrase used in the Urban community for keeping up with trendsetters in mainly fashion, was of desireable usage.

From that Urban phrase, the site "So Jones" was born and essentially means a base for people that are "So Up On the Trends" that it's obvious they have a love for urban fashions, whether streetwear or boldy eccentric.

Those people are "So Jones," by new definition, with their style. The people that keep up with trends or those that are innovative looking to define self.

So Jones is not only an on-line publication. Since 2004, a sibling print publication has been in circulation via controlled disribution. Co-founded by Rodrick Rainey and Jason Arabo, the magazine is in temporary suspension with plans to relaunch in 2008 under the new name "SoJones Magazine". The new magazine will expand beyond the original magazine's content with regular features.



Where Have You Seen SoJones.com?
SoJones has been talked about on other web sites, public forums, chat rooms, myspace pages, and more. SoJones even has top search rank listings in all the premier search engines. Major and minor sites have mostly been or still are affiliated with SoJones, as the owner has been involved with on-line Hip Hop Music, Hip Hop Clothing, and Urban-inspired sites for over 6 years (before the internet boom).

MTV Germany has given coverage to SoJones.DE (German site version) on live television, during major Hip Hop Music events, and more. The site operator has also been working with various local stores to help further Hip HOp culture in Germany through fashion.

Television stations on the ABC, BBC, and Fox News Networks have cited SoJones as the source for news topics they published via internet and tv. Most notably in 2006, BBC London found SoJones to be their choice of Hip Hop culture sources to help script an internationally broadcasted television segment on the Urban and Hip Hop clothing industry.

Magazines worldwide have came to our site to get hiphop fashion information for their publishings. Credits not always given, we still see approved publishings frequently.



THE FUTURE OF SOJONES PUBLISHINGS
SoJones has already exceeded all initial expectations. The operations staff always shares a common theme in finding ways to expand the site.

As viewership grows, SoJones looks forward to building relationships with other innovative media outlets. Establishing ties with those sites will help the expansion of SoJones new Hip Hop clothing release blogs, Streetwear gallery, fashion forum, and other community ventures.

SoJones looks to remain vital location for Hip Hop fashion enthusiasts and clothing industry entrepreneurs.